A critical mass of wireless subscribers combined with an advanced wireless ecosystem will spawn the proliferation of mobile communities, particularly among the “millennial generation.” Communications and connections among people in response to content are what make members stick to virtual communities. In a mobile environment, high-bandwidth networks and multimedia-capable devices offer community participants a more compelling, spontaneous experience, allowing them to post and discuss photos, audio, and video in real time from their mobile devices (mobile blogging) while connecting and socializing with other like-minded community members. WWN’s business focus, in this business unit, is to provide a software suite that enables virtual community interaction. WWN software solution helps build communities by using location to show subscribers “hot spots” where others of similar interests are congregating.