WWN will offer mobile local search services providing information about weather, traffic, entertainment, consumer products and retail in addition to phone directory services and street navigation support. The market for GPS-enabled mobile phones, for example, is seeing a significant growth, driven by demand for location-aware services. Powered with location and context, WWN mobile local (molo) services will embrace this emerging vertical in mobile marketing and advertising to consumers over wireless devices. The advent of improved display technologies on the device side, the maturity and deployment of high-bandwidth access technologies on the network side, and the increasing availability of multimedia content are together creating the necessary space for experimentation with mobile advertising.
